The annual 618 mid-year e-commerce shopping festival kicked off in June 2026. Products made of functional fabrics with cool-touch, sun protection and antibacterial properties saw explosive sales, reshaping the purchasing landscape of downstream fabrics and turning the traditional off-season into a busy period.
Statistics show that the transaction volume of cooling bedding surged by 234% month-on-month during the festival, while sales of cool-touch intimate apparel rose by 73% month-on-month. Consumers now pay more attention to wearing comfort and health functions. Cool-feel fabrics, ice silk home textiles, antibacterial underwear and sun-protective jackets became top sellers. Factories specializing in functional fabrics ran at full capacity, with a sharp increase in foreign trade inquiries and small-batch quick-response orders.
Chuzhou Xiake Dye-free Color Spinning launched dye-free colored fibers. The production process requires no dyeing, cutting water consumption by 90% and pollutant emissions by 80%. Featuring both eco-friendliness and cool-touch performance, the products are key recommended green goods on major e-commerce platforms. Many manufacturers rolled out graphene cool-feel fabrics, which deliver a 50% improvement in heat conduction and an instant temperature drop of 3 to 5 degrees Celsius, winning great popularity among young consumers.
Booming downstream demand has boosted the upstream weaving and chemical fiber sectors. Orders for functional fabrics have been booked out until late August. Enterprises are adding new equipment and expanding production capacity one after another. Industry analysts stated that consumption upgrading is driving the textile industry to shift from meeting basic needs to prioritizing functionality and user experience. Functional fabrics will remain a core growth track for the sector over the next three to five years.
